- Multicultural Web Media
- US Hispanic Sports
- Entertainment & Lifestyle
- News & Finance
- CTV Hispanic Reach
- World Cup / Tentpole Events
- Formats
- Rate Cards
Premium Hispanic Digital Agency
Multicultural Web Media
Premium and Direct Multicultural reach across
Sports, Entertainment, News,
Finance and CTV audiences in the U.S.
21.54M
Unique Users
65.01M
Pageviews
25M
Video Views
60M
CTV Household Reach in the U.S.
| Category | UU | PV | Videos | CTV |
|---|---|---|---|---|
| Sports | 11.5M | 24.93M | 11.5M | 55M |
| Entertainment & Lifestyle | 8.2M | 25.32M | 8.2M | 40M |
| News & Finance | 5.3M | 14.76M | 5.3M | 45M |
Devices
Gender
Age Distribution
18%
30%
24%
15%
10%
3%
Audience Profile
- U.S. multicultural Hispanic audience.
- Heavy mobile-first consumption.
- High affinity with Sports, Entertainment and News.
- Strong engagement across CTV and Video.
- Premium audience for branding and performance campaigns.
Sports & Hispanic Audience
US Hispanic Sports
Premium Hispanic sports audience
across soccer, combat sports,
international leagues and live events.
8.91M
Unique Users
24.93M
Pageviews
25M
Video Views
60M
CTV Reach
| Property | UU | PV | Focus |
|---|---|---|---|
| Soccer | 4.2M | 11.8M | Live Coverage |
| Combat Sports | 2.1M | 6.4M | Streaming & Video |
| International Sports | 2.6M | 6.7M | Editorial & Highlights |
Devices
Mobile
78%
Desktop
17%
Tablet
5%
Gender
Male
61%
Female
39%
Age Distribution
18–24
22%
25–34
41%
35–44
24%
Audience Profile
-
Passion-driven audience with extremely high
engagement around live events and breaking sports moments. -
Heavy mobile and video consumption behavior
with strong second-screen activity. -
Over-indexes in Soccer, Combat Sports,
International Tournaments, and Streaming Platforms. -
Ideal for high-impact branding, sponsorships,
CTV, Video, and Rich Media activations. -
Delivers incremental multicultural reach
beyond traditional Hispanic buys. -
Brand-safe premium sports environments with
loyal and highly recurring audiences.
Lifestyle & Entertainment
Entertainment & Lifestyle
Connect with multicultural Hispanic audiences
through premium entertainment, lifestyle,
celebrity and gastronomy content.
7.93M
Unique Users
24.67M
Pageviews
25M
Video Views
60M
CTV Impressions
| Category | Reach | Content Focus | Platform |
|---|---|---|---|
| Entertainment | 3.8M | Celebrity & TV | Web + Video |
| Lifestyle | 2.4M | Culture & Trends | Mobile First |
| Food & Gastronomy | 1.7M | Recipes & Video | Social + CTV |
Devices
Mobile
81%
Desktop
15%
Tablet
4%
Gender
Female
58%
Male
42%
Age Distribution
18–24
26%
25–34
38%
35–44
21%
45+
15%
Included Brands
Audience Profile
-
Engages younger, mobile-first Hispanic audiences
driven by culture and entertainment. -
High engagement across Music, Celebrity News,
Streaming, Fashion, Food, and Lifestyle content. -
Strong social amplification potential through
highly shareable environments. -
Ideal for awareness campaigns, product launches,
and rich storytelling formats. -
Excellent fit for Beauty, Retail, CPG,
QSR, Travel, and Streaming advertisers. -
Video-centric audiences with strong emotional
connection to brands and creators.
News & Finance
News & Finance
Reach professionals, executives and
decision-makers through trusted
news and business environments.
4.19M
Unique Users
12.8M
Pageviews
78%
Mobile Audience
68%
Male Audience
| Category | Reach | Content Focus | Platform |
|---|---|---|---|
| Breaking News | 2.1M | Politics & Current Events | Web + Mobile |
| Business | 1.3M | Finance & Markets | Desktop + Mobile |
| Economy | 790K | Analysis & Insights | Premium Editorial |
Devices
Mobile
78%
Desktop
19%
Tablet
3%
Gender
Male
68%
Female
32%
Age Distribution
25–34
31%
35–44
29%
45–54
24%
55+
16%
Included Brands
Audience Profile
-
Connects brands with financially driven and
economically active Hispanic audiences. -
Strong interest in Investing, Banking,
Real Estate, Entrepreneurship, and Fintech. -
Higher-income and research-oriented users
with strong purchase intent. -
Ideal for Banking, Insurance, Luxury Auto,
Travel, and Financial Services brands. -
Delivers premium business-minded consumers
across trusted finance environments. -
Reaches a growing multicultural audience focused
on wealth creation and upward mobility.
CTV & Video
CTV Hispanic Reach
Premium Connected TV and video inventory
to reach multicultural Hispanic
households at scale.
60M
CTV Impressions
25M
Video Views
21.54M
Unique Users
73%
Mobile Audience
| Inventory | Reach | Format | Environment |
|---|---|---|---|
| Connected TV | 60M | Full Screen Video | OTT / Smart TV |
| Premium Video | 25M | Pre-roll & Mid-roll | Web + Mobile |
| Live Sports Streaming | 12M | Live Video Ads | Cross-platform |
Devices
Mobile
73%
Connected TV
18%
Desktop
9%
Viewing Behavior
Video Completion
82%
Live Content
64%
On-demand
36%
Audience Age
18–24
21%
25–34
39%
35–44
27%
45+
13%
Featured Partners
Audience Profile
-
Connected TV and OTT viewers
across U.S. Hispanic households. - Heavy video consumers and cord-cutters.
-
Premium inventory for brand awareness
and incremental reach. -
High-impact formats with
full-screen storytelling. -
Ideal for automotive, telecom,
entertainment and consumer brands.
Special Events
World Cup / Tentpole Events
Exclusive sponsorship opportunities around the most important sporting events in the world.
U.S. Soccer Fans
North America Fans
Fan Growth
Viewership Growth
| Competition | 2021 | 2024 | 2026* |
|---|---|---|---|
| Copa América | 0.9M | 1.86M | 2.0M+ |
| UEFA Euro | 1.28M | 1.68M | 1.8M+ |
| Premier League (ENG) | 377K | 430K | 450K+ |
| Premier League (ESP) | 88K | 114K | 125K+ |
Audience Growth
56M
62.5M
+11%
The Power of Español
83%
+15%
3X
Sponsorship Impact
54%
50%+
40%
Sports Audience | U.S. Hispanic Sports Fans
- Passion-driven audience with extremely high engagement around live events and breaking sports moments.
- Heavy mobile and video consumption behavior with strong second-screen activity.
- Over-indexes in Soccer, Combat Sports, International Tournaments and Streaming Platforms.
- Ideal for high-impact branding, sponsorships, CTV, Video and Rich Media activations.
- Delivers incremental multicultural reach beyond traditional Hispanic buys.
- Brand-safe premium sports environments with loyal and highly recurring audiences.
⚽ Key Soccer Events Calendar | U.S. Hispanic Market (2026)
Major soccer events driving audience engagement, sponsorship opportunities,
video consumption and multicultural reach across the United States.
⚽ FIFA World Cup 2026
The largest multicultural sports event in U.S. history and the #1 Hispanic passion point in America.
Best For:
Video, CTV, Sponsorships, High Impact Formats and Brand Integrations.
⚽ Leagues Cup 2026
One of the fastest-growing tournaments among U.S. Hispanics, combining Liga MX passion with MLS growth.
⚽ Liga MX Apertura & Clausura
One of the most consumed soccer leagues among U.S. Hispanic audiences.
⚽ MLS Season & Playoffs
MLS continues expanding multicultural reach among Gen Z and bilingual Hispanic audiences.
⚽ UEFA Champions League
Elite European soccer strongly resonates with younger Hispanic audiences.
⚽ Copa Libertadores
Strong emotional connection with South American communities living in the U.S.
⚽ CONCACAF Champions Cup
Connects MLS, Liga MX and Central American clubs with strong Hispanic affinity.
⚽ International Friendlies & National Team Matches
National pride consistently drives massive attendance and digital engagement.
⚽ Copa América & Gold Cup Cycles
Massive incremental reach across multicultural and bilingual audiences.
Sponsorship Opportunities
- Premium World Cup and tournament sponsorship integrations.
- CTV, Video and High Impact advertising opportunities.
- Multicultural audience extension and Hispanic market penetration.
- Branded content, native storytelling and experiential activations.
- Cross-platform reach across desktop, mobile, streaming and connected TV.
Standard Formats
High-performing display units for desktop and mobile campaigns.
Billboard
970 × 250 px
Premium above-the-fold placement with strong visibility.
Medium Rectangle
300 × 250 px
One of the highest-performing standard formats.
Leaderboard
728 × 90 px
Horizontal banner for desktop placements.
Mobile Banner
320 × 50 px
Optimized for mobile reach and frequency.
Rich Media Formats
Interactive and high-impact formats designed to maximize engagement.
Expandable Billboard
970 × 250 px
Interactive unit with expandable creative.
Interstitial
Responsive
Full-screen experience with maximum impact.
Skin / Wallpaper
Custom
Brand domination around editorial content.
Scroll Activated
Responsive
Creative animations triggered by scrolling.
Video Formats
Premium video inventory across desktop, mobile and Connected TV.
Pre-Roll
15s / 30s
Video ads shown before content playback.
Mid-Roll
15s / 30s
Inserted during long-form content.
Outstream Video
Responsive
Autoplay video embedded in editorial pages.
CTV Ads
1920 × 1080
Premium Connected TV inventory.
Content Solutions
Native storytelling and branded content integrations.
Sponsored Article
Native Content
Editorial-style articles sponsored by brands.
Branded Content
Custom
Strategic storytelling aligned with campaign goals.
Social Amplification
Multi-platform
Distribution across social channels.
Custom Integrations
Tailor-Made
Bespoke executions and sponsorships.
Rate Card
Unit pricing applicable across the
Multicultural Web Media portfolio.
Custom packages and volume discounts
available upon request.
| Format | Desktop | Mobile | CTV |
|---|---|---|---|
| Billboard (970×250) | $18 CPM | — | — |
| Medium Rectangle (300×250) | $12 CPM | $12 CPM | — |
| Mobile Banner (320×50) | — | $8 CPM | — |
| Rich Media | $25 CPM | $25 CPM | — |
| Video Pre-Roll | $28 CPM | $28 CPM | $35 CPM |
| CTV Ads | — | — | $40 CPM |
| Sponsored Article | Flat Fee | ||
| Custom Integrations | Upon Request | ||
Important Notes
-
Rates are indicative and subject
to campaign volume and seasonality. -
Custom sponsorships and homepage
takeovers available upon request. -
Added value opportunities may include
social amplification and branded content. -
Please contact our sales team
for tailored proposals and packages.
Portfolio by Category
Explore our media properties organized by audience category.
LIBERO
355K Unique Users · 1.3M Pageviews
DEPOR
1.51M Unique Users · 4.1M Pageviews
El Desmarque
2.3M Unique Users · 7.2M Pageviews
beIN SPORTS
4.75M Unique Users · 12.3M Pageviews
El Popular
187K Unique Users · 605K Pageviews
WAPA
97K Unique Users · 318K Pageviews
Telecinco
2.8M Unique Users · 10M Pageviews
MiTele
2M Unique Users · 6.8M Pageviews
La República
885K Unique Users · 2.8M Pageviews
RPP
550K Unique Users · 1.82M Pageviews
El Comercio
2.1M Unique Users · 6.9M Pageviews
Gestión
700K Unique Users · 1.8M Pageviews